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Mango Tree Music Productions is a record label that the majority of the American population would not be familiar with. As a small, underground Brazilian music label, it is popular amongst the young Brazilian generation as well as the young club-goers in Europe and the United States. Not only does the label sell and promote Brazilian music such as Bossa Nova, Samba, and Brazilian Jazz but it also promotes many other elements of the Brazilian culture, which is rich with romanticism. They are involved in television production, satellite radio, and concert production as well. Even though Mango Tree's business is not thriving globally, it is formulating a strong underground following that ensures a promising future.
This small music production company actually has many strengths despite its size. The country of Brazil has never been considered a huge participant in the global economy, however its culture is unique and influential to the population of the world. Because it is so very distinctive, Mango Tree would have no problem being noticed in the hectic global music industries. It has a very strong fan base in the underground club scene in South America, Europe (especially Italy and Greece), and The United States. In the United States, this music company has already began to make an impression on the very coveted target audience, the 18-0 year olds. The Brazilian music such as Bossa Nova and Brazilian Jazz have been adopted by college students, primarily discovered on the internet, all over the US. Aside from music, Mango Tree Music Productions also produces Music Television, Brazilian TV series, and runs an XM Satellite Radio channel, a new industry gaining momentum in the technology corporations as well. Mango Tree Music Productions has a strong cultural image, and endorses not just simply a style of music or dance, but an entire culture to be shared with the world.
However, like every corporation, Mango Tree Music Productions has its weaknesses as well. When compared to the big global networks such as Nokia, AOL, Verizon etc, Mango Tree appears to be weak with a narrow audience. Because Brazil lacks strong influence in the world economy, Mango Tree will have to struggle to be recognized globally. Mango Tree Music Productions is ran by a group of young entrepreneurs whose main focus and passion is music, rather than business or profit. Although this makes for a genuine and respectable business, it does not guarantee the most successful one. Mango Tree Music Productions will have to decide somewhere down the road whether it wants to embrace its weaknesses and remain a small labelloyal to its underground followers, OR if it wants to break away from this image and strive for international success.
Mango Tree Music Productions has utilized all of its opportunities thus far. Starting out with only a few artists signed on to produce albums with a Bossa Nova style of music, the company has since grown to include more areas of entertainment to its corporation. When the company started only less than ten years ago by two brothers it was simply an outlet for their own musical interests. Since then it has grown to be inspired to promote the Brazilian culture in many other ways. This small music production company has progressed on its opportunities to use the rich South American culture to sell its music to other places around the world. The popularity it has been gaining amongst younger generations in Europe and the US is a result of taking advantage of its opportunities in the music industry.
Although the music production company has a promising future and many opportunities ahead of it, it is also faced with a number of eminent threats. There are many other styles of South American music gaining popularity such as Chilean and Colombian music. When it comes to its competition in the US, it must face many popular music trends such as Hip-Hop and Punk Music, both of which are gaining strong popularity around the world. Europe and the US have always been strong in the music industry, especially with the success of MTV and European MTV. These globally influential music corporations will make it difficult for a Brazilian music label to break through and become well known and successful. If Mango Tree can find a way to gain popularity outside of its underground audience, it may become a stronger competitor in the music industry.
Mango Tree Music Productions has a number of strengths as well as weaknesses, and opportunities as well as threats. As the international musical taste changes, it is possible for Mango Tree to amplify its strengths and opportunities, and minimize its weaknesses and threats. Because of its distinctive style and culture, it can create its own unique and creative business propaganda to promote itself on an international scale. Mango Tree is a great example of a small international business that has benefited from an underground club trend, and hopefully will continue to capitalize on opportunities and broaden its corporate horizons.
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