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Everyone goes through life may it be difficult or easy. Although all people have their downfalls and high points in life, I feel I have experienced more good than bad. I would have to say I've had a pretty good life because of the support of my family and friends. The days of my childhood, middle school, and now high school all include some of these determining factors.

Childhood was an important part of forming who I am. This is because I met my first best friend. I was five and Tara was four. My cousin Wade was best friend's with Tara's brother, so Wade made me go to their house with him. I never really wanted to go, but I'm glad I did because Tara and I have been best friends ever since. When I was seven years old, I started playing basketball. I was pretty good and very aggressive. All the refs used to tell me that I could be great when I got older, as long as I kept my aggression. I only played basketball until I was fourteen, though, because I realized that I was only as tall as the other girls' legs!

Middle school included the biggest change in my life thus far. When I was in seventh grade, I moved to my grandparent's house in the small town of Hale, MO. Hale had a population of only 500, and there were only 18 kids in my class. Because of this, everyone knew all about each other's business. For example, I got stuffed into a trash can in gym class and the whole school knew by the end of the day! I moved back home to Raytown for eighth grade. When I started back at school, everyone thought my parents sent me away because I was a "bad kid." That was just silly. I moved because I had always wanted to know what life was like in a small town, and I sure found out!

Another change occurred during high school. I had gone to Raytown High School for three years when my family decided to move. My mom, dad, brother, and I found a house we liked so we moved to Liberty. Now my brother and I go to Kearny High School where I am currently a senior. So far I like Kearney. I have made lots of friends at school while staying close with my friends from Raytown. I also work at the Big V in Kearney where I first began to meet people from town.

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Each period in my life has affected who I am, even the difficult times. Meeting new people, moving, and changing schools could all be considered struggles, but they were all necessary in forming my life story as it is today. I would say it's a pretty good life.

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If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Music. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Music paper right on time.

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The story goes something like this. Dan (Michael Dorman), 16, is living in a share house with his young aunt Jacq (Rebecca Murphy) while his parents are in Geneva. Jacqs , at uni, plays bass for a garage band, and nothing like her sister, Dans mum. Also in the house is Naomi (Cara McIlveen), a nymph-like second year psychology student who becomes the object of Dans teenage lust. Throwing more wackiness into proceedings is Chris, Dans schoolmate for whom scoring a chick with a car is the ultimate fantasy, and Phil, the square landlord always popping round to fix or prune something (both Chris and Phil are played by Tony Brockman).

Life for Dan is not what life is like for most Year 1 boys. Thrust into a uni share house, he has to learn to wash, cook, clean and study even when Naomi is having sex in the room next door. He goes to lengths to try to win loser-in-love Naomi even memorising bird species and their particular shade of brown (hence the title). All the while hes having fantasies of Danish girls and Clare Danes, which are played out for maximum effect.

The central performances are strong. Murphy as Jacq brings a tough, streetwise attitude to Jacq, making her the type of aunt Id sure like to have. Brockman is superb in all three of his roles each is distinctly different and all were crowd favorites, the sign of a great character actor. Cara McIlveen was suitable as the lusted-after Naomi; however I felt the character was getting more and more stupid as the play went on. By the plays end, I felt she was positively dumb, and wondered how she could be so admired. McIlveens other characters were all played well, especially the very drunk schoolgirl Imogen.

The real star though is Michael Dorman as Dan, who looked uncannily like a young Matt Damon. That could just be me. Dorman, as the main character, is onstage for percent of the play, and he holds his role marvellously. Even his voice had the right amount of high and low in it, signifying his growth into manhood. The set was best arranged for La Boite, with Dans room the main set piece. Although this meant backs of heads, no comprehension was lost, and the in-the-round set-up was used efficiently. The play also had great pace, even though I felt some of the scene changes could have been slowed down a bit. The music used helped create a good feeling of time and place.

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Often plays about youth issues deal with such themes as love, violence, drugs, alcohol, suicide, race, religion and death all weighty issues which theatre is correct in discussing. La Boite has indeed had its share of these topical plays X-Stacy and even its version of Romeo and Juliet. Worthy as they are, these plays have heavy subject matter, and deal with extremes. There rarely seem to be plays that deal with the (for want of a better word) normal side of growing up. 48 Shades of Brown fills this gap. As La Boite artistic director Sean Mee notes in the program, These kids are OK.

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48 Shades of Brown by Nick Earls

Reviewed by Zoe Briggs, Year

Brisbane Girls Grammar School

A 16-year-old boy, his -year-old drum-playing aunt and the female flatmate who becomes the object of both their desires. This triangle sets the scene for this stunning Nick Earls book, published by Penguin.

The story follows 16-year-old Dan through his last year of high school, taking the reader with him on his confused, often amusing journey to self-discovery.

On top of the stress of his important final school year, his ever-thoughtful parents have decided to spend the year in Geneva, leaving him to board with his fathers younger sister, Jacqui.

Thus enters Naomi, Jacqui and Dans flatmate and the instant object of Dans desire. Desperate to win her affection, Dan takes extreme measures, including learning to make pesto and most notably, memorising 48 different shades of brown (hence the novels title).

Through humour and insight into the life of a teenage boy, Earls shows us the angst of teenage relationships, sexuality and development to independence.

Earlss novel is one of the few that are written in a way teenagers can relate to; it covers the vulnerability, insecurity, awkwardness and embarrassment that is felt by most teenagers without using old stereotypes.

Earls ensures we share Dans feelings through his journey without the tone of a patronising adult. This is why the book has been such a strong seller in the young adult market -- teenagers are certain about the kind of good quality literature they want to read.

Sometimes funny, sometimes tragic, but always relevant, Nick Earlss novel 48 Shades of Brown is a masterpiece of suburban teenage life that should be read by everyone.

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If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on psycology and its affects on young toddlers.. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality psycology and its affects on young toddlers. paper right on time.

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First things first Providing for the child physical health safety

Observation and supervision observation skills for beginners.

Observation is important to making connections and building relationships. we have to strive to see all possibilities even those we tend to overlook.

Supervision skills for beginners

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Supervising children is more complicated then the ability to see every thing going on at once. it is important to focus on individuals while paying attention to the whole group. it's also important to scan the room or yard constantly; while interacting with individuals and small groups

Dual- focus techniques

Is to keep children safe and still meet all their needs, including physical care , education, socialization, attachment, relationships and interpersonal interactions. learning how to supervise and interact at the same time is the way to perform you job well.

Guidance is and important skill

Because its not only enough to know what is going on, but also to know what to do when threatening situation arise

Obedience as a goal.

Giving orders and commands is ineffective way to respond to misbehavior. It works only when children are willing to obey or afraid to disobey.

Cooperation as a goal

It involves helping children develop respect for others and understanding or behavioral limits by watching adult, developing a relationship with the children and then gaining their trust

Stopping unacceptable behavior

When it has to do with safety or health issues we need to be firm and state our message clearly- in works all students can understand. The tune of voice and posture should convey (that's the way it is ) and (no nonsense) with explaining why and redirecting by giving more than one alternative, which makes children feel empowerment.

The problem wit using anger to control children's behavior

It's not n easy way to build a relation ship with children which is a primary goal in the teaching learning process

Self-expression versus manipulation

Teachers shouldn't loose heir patience with the children but try to express their feelings

Communicating effectively

Learning to communicate effectively with young children is a key to managing their behavior and keeping them safe. when a teacher talks to a child he or she should close to him and down at his level. being on the spot is very Important when safety is involved.

Words alone aren't enough

We can depend on words alone especially when working with younger children. teacher should be close enough and physically redirect a child to something equally interesting.

Conflict as a safety issue

To avoid injuries, teacher should always stay near the action regardless of he child's age

How to handle a situation in which children are flighting over a toy or about to hurt each other

By allowing the opportunity for discussion and a chance to explore feeling and choices. children feel empowered and willing to cooperate.

Risk taking as a safety measure should be a part of child hood programing

By allowing children to take reasonable risks, they will be able to learn important safety skills.

Helping children learn from their experience

This method is good when a child understands and is allowed to decide when he is ready to go back, it works by putting the child in time-out. in the other methods the teacher warns first and then removes the child. the latter method is more affective because there is a logical connection between the action and the consequence

A safe physical environment is a major factor in guiding behavior and in providing for the health and safety of children..

Developmental appropriateness is very important and up to the teacher to understand the relationship of developmental appropriateness safety.

Maintenance as prevention

Check to be sure every thing in the environment is safe be constantly on the look out.

Sanitation procedure

Hand- washing routines should be nd nature I any early child hood.

Programs policies and procedure for health safety.

Early child hood program should have its health and safety policy.

Stress and frustration. as health and safety issues

It's a good policy to keep children well rested , and well fed and to meet their needs in a timely manner for their sake and for their safety's sake.

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If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on introduction to your business, promotional methods. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality introduction to your business, promotional methods paper right on time.

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The main aim of the advertising that I do for my shop will be to attract customers and to increase my sales.

The different methods of advertising are listed below

- Television - This will get your business across to millions of people. However it is very expensive and since my shop is only a local shop, and television shows adverts to people all over the country, the advert would only be applicable to a tiny percentage of people watching and a waste of money.

- Radio - This is a cheaper method of advertising than a television advert. Also I could place an advert on local radio for a small cost and it would go out to people all over the local area.

- Leaflets/Posters - These would be a good idea, since they are very cheap to produce and you can place them anywhere in the local area, or hand them out to people. However people may ignore the adverts, and if I was to produce posters then detailed information could not be placed on them because they would only be seen for a short amount of time.

- Magazines and newspapers - If I were to place an ad in the local newspaper I know that this would be seen by people all over the local area. It would also be a fairly low cost. However the disadvantages are that readers do not always look at the advert, and if I were to show an ad in a newspaper then it would be limited to black and white.

In conclusion, I have decided just to place an advert in the local newspaper for my shop, and a poster in the window of my shop. This way it would be seen by a lot of people and it would be more relevant to them all, living in the area. Having a television advert would be a waste of money, since the number of customers it would bring would probably not make the advert worth the setting up costs. A radio advert isnt a good idea, since it would take some time to make it and people are likely to forget it once they have heard it. The same goes for posters. The advert I have designed is shown on the following page. It is in black and white and fairly small so that it will not be costly to run in the newspaper. On the following page is the poster I plan to show in the window of my shop, this poster can also be produced in colour.

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If you order your research paper from our custom writing service you will receive a perfectly written assignment on ATF. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality ATF paper right on time.

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Micro Economics

Bureau of Alcohol, Tobacco and Firearms

ATF

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Although the constitution gives citizens various rights that allow them to use firearms, drink alcohol and smoke cigarettes, the Bureau of Alcohol, Tobacco and Firearms make sure these rights are used in such a manner that will insure safety for the common good. The mission statement of the ATF outlines and reveals why the ATF exists and its purpose.

The Bureau of alcohol, Tobacco and Firearms (ATF) is a law enforcement organization of the United states of the Treasury with unique responsibilities dedicated to reducing crime, collecting revenue, and protecting the public. ATF enforces the Federal laws as relating to alcohol, tobacco, firearms, explosives and arson by working directly and with others to

æ Suppress and prevent crime and violence through enforcement, regulation and outreach.

æ Ensure fair and proper revenue collection.

æ Provide fair and effective industry regulation.

æ Provide innovative training programs in support of criminal and regulatory functions. (Bureau of ATF- online).

To understand the responsibilities of the ATF it is helpful to look at earlier activities that led to its creation. In 171 the Whiskey Rebellion occurred which was a result of federal taxes levied on distilled spirits. To restore order Washington called on the militia who helped to establish the early Federal Government's authority to enforce such taxes. Taxes came and went on distilled spirits to meet revenue needs between the Whiskey Rebellion and the Civil War. Financing was needed for the Civil War so the Congress Act of 186 was passed which created the Office of Internal Revenue and imposed a tax on distilled spirits that has become a permanent part of the Federal revenue system. In 186 detectives were hired to find those who did not contribute to these taxes. These early laws were the foundation for the ATF and Internal Revenue Service.

The Civil Service laws were enacted in 1875 during the time of corruption of corruption with politicians and revenue agents. Millions of dollars of distilled spirit taxes had been taken from the Federal Government and laws were enacted as the result of these actions. This enforced the importance of the agents as well as the laws. The ratification of the 18th amendment introduced the Prohibition Era. Transportation, manufacture and sale of intoxicating liquors for beverage purposes was presided over by the Commissioner of the Internal Revenue. Any on hand alcohol was to be disposed at this time.

As a result of Prohibition the ¡§Roaring Twenties¡¨ gave rise to organized crime. Special squads of men were developed who went after these gangs and mobs. The best were known as the ¡§Untouchables¡¨. These men were the roots of the ATF agents of today. As the Prohibition Era ended with the passage of the 1st Amendment in 1, the responsibilities of those who would be the forerunners of the ATF started organizing their responsibilities with a now legal liquor industry. (Hawxhurst, p.15).

During the 140's different agencies were formed that were all contributing to the formation of the ATF today. In 14 because of the criminal violence, which was a result of the Prohibition Era, the Federal Firearms Act was created which established limited regulations of the firearms industry. The Alcohol Tax Unit or ATU, which was created in 140 to regulate the alcohol industry, was combined in 151 to include duties that had to do with tobacco taxes. The responsibilities of the not yet formed ATF were already being organized. In 168 when there was an upswing of violence stricter firearms provisions were enacted and new regulations included the regulation of explosives.

The renamed agency was called the Alcohol, Tobacco and Firearms Division (ATFD) of the Internal Revenue Service. By July 1, 17 the ATFD separated from the Internal Revenue Service and was given full Bureau status in the Treasury Department. The ATF of today had begun. By 176 the new Bureau added a new responsibility to its others and that was the fight against arson-a new growing crime.

Through the 180's various bills and acts were passed that clarified and directed the ATF in its growing list of duties to insure the safety of American citizens. The Anti-Arson Act was passed in 18 which allowed for the destruction of property by fire to be considered a Federal violation. By 186 amendments were passed for the Gun Control Act which established mandatory sentences for armed drug traffickers and violent career criminals. President Reagan signed a federal law preventing the sale of plastic, undetectable handguns in 188 (Hawxhurst p. 115). This well-known Brady Act was passed on February 8th 14 which required a 5-day waiting period while law enforcement officers performed criminal background checks on each handgun purchaser before owning the gun. The Federal explosive laws were amended by the Anti terrorism and Effective Death Penalty Act on April 4th 16 which made the possession of stolen explosives illegal. It also increased penalties for arson and certain explosive violations.

In 17 the ATF celebrated 5 years as an agency. It's responsibilities, in addition to the creation of the laws in the last 5 years that protect the average citizen, is that it also regulates some of the most important and controversial industries in America. ATF's responsibilities today take on more meaning as more and more militia groups are becoming known in the U.S. The agency monitors these groups to insure they are following federal regulations in their use of firearms. Because of the great demand for imported firearms a ban was placed on them in 18. The ATF was alarmed by the increase in foreign imports of semiautomatics from 4000 in 186, requests jumped to 40,000 in 187 to 44,000 in 188 (Time /7/8 p. ). This responsibility can also cause criticism as was seen in Waco, Texas and again at Ruby Ridge. Waco especially earned the ATF much criticism after four of its agents died along with cult members that occupied the Waco compound from which the agents were trying to extract them.

Besides enacting legislation and enforcing it, the ATF today makes periodic inspections of tobacco manufacturing plants, breweries and wineries. They make sure alcoholic beverages are packaged correctly and regulate the advertising of alcohol. The various excise taxes on tobacco and alcohol is monitored by ATF inspectors as well as monitoring any practices that could result in alcohol law violations or certain environmental programs. ATF also issues permits for small-scale and commercial production of alcohol fuels. Technical and scientific services allow for a variety of services to be offered such as gun tracing, ink analysis, explosive detection and analysis, along with other services.

The future of the ATF is very much an unknown at this time. Al gore requested that it be dismembered, its firearms division merged with the FBI and the remaining sections sent over to the IRS (Chua-eoan p.). Yet the ATF is a Bureau that is in constant demand in this complicated world. The expertise of those involved in this Bureau allows for the responsibilities given to it by the Federal government to be quickly and efficiently carried out. This in turn gives the American citizen more of a chance of security and safety in their everyday lives.

Works Cited

Bureau of Alcohol, Tobacco and Firearms {on-line} 18 path http//www.atf.treas.gov/about/plan/plan

Chua-Eoan. ¡§Tripped up by Lies,¡¨ Time October 1 p.

Federal Regulations Directory Washington D.C., Congressional Quarterly. 186

Hawxhurst, Joan C. The American History of the Bill of Rights. New Jersey, Silver Burdett. 11

Lacayo, Richard. ¡§Beyond the Brady Bill¡¨, Time December, 1, p.8

Sherill, Robert. The Saturday Night Special. New York, Charterhouse. 17

Unlisted author, ¡§Gunning for Assault Rifles¡¨ Time 18. p..

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If you order your research paper from our custom writing service you will receive a perfectly written assignment on The Importance of Customer Data & its Application. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality The Importance of Customer Data & its Application paper right on time.

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The Importance of Customer Data & its Application

Introduction

In today's competitive environment, companies begin to highly rely on customer data to build up their brand recognition and customer loyalty. Organisations such as banks, insurance companies and telecommunication companies, have many customers and record their buying behaviour in routine transactions. Such organisations may store integrated summarised and documented data about their customers in a data warehouse.

Warren Macfarlane has pointed out that ¡¥in five years time there will be two types of company. Those who use the computer as a marketing tool, and those who face bankruptcy.' (A.Tapp, p7) More and more companies start to realise that ¡§the new direct marketing is based on the premise that not all customers are alike and that by gathering, maintaining, and analysing detailed information about customers and prospects, marketers can identify key market segments and optimise the process of planning, pricing, promoting, and consummating an exchange between sellers and buyers that satisfies both individual and organisational objectives¡¨. (D.Shepard, p5)

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The main purpose of this report is, therefore, to examine the importance of customer data, and how they will be exploited in the customer campaigns. In order to do so, a few companies marketing campaigns will be discussed. In part 1, customer data will be analysed in the concept of data mining. Data mining techniques will be evaluated in part . Then it will be followed by a critical examination of the customer campaign by using customer data in part .

Part One Data Mining

The rapid progress of computers and databases has enable companies to store data about customers and transactions for future use. The sheer amounts of data to be analysed in order to make better decisions require dramatically improved new automated data modelling technologies. A concept of Data Mining is developed. There are two foundation of using data mining techniques the availability of large amount of data and the data mining modelling techniques. The latter will be discussed in the second part.

1.1 The concept of data warehousing

An organisation's Data Warehouse is its centralised store of detailed information about each of their customers, their behaviours, and their preference. (D.Bird, p45) The data warehouse is typically a combination of detailed demographic data on a customer, combined with a historical transactional history, which may include not only the purchases that were made by the customer, but also include contact or interaction data such as what type of promotions were made to each customer, which ones did they respond to, have they called on their own with support related questions, or inquire about a certain product.

A Data Warehouse framework will be presented as follow

From this diagram, a few points can be raised

„ External data and customer data will be stored and maintained in data warehouse.

„ Marketing department will retrieve customer data from data warehouse.

„ Using data mining techniques, companies can develop the marketing strategies and customer campaign.

„ Data warehouse can be used by different departments within the same organisation.

The reason of building up customer database can be explained by applying Pareto's Principle to business, which is known as the ¡¥80/0 rule'

¡§Twenty per cent of your customers will provide you with 80 per cent of your profits.¡¨ (adapted from A.Tapp, p58)

This means a small number of the customers provide a disproportionate amount of the profits. Therefore, if companies can identify the most important customers from their database, and provide the tailored service to these customers based on their behaviour pattern that has been analysed from the database.

As a result, data mining is vital for the modern marketing practice, especially in direct marketing.

1. The definition of data mining

Turban defined Data Mining as follow

Data Mining is a process of looking for unknown relationships and patterns and extracting useful information volumes of data in data warehouse. (Turban, Rainer & Potter, p16)

Data Mining, by its simplest definition, automates the detection of relevant patterns in a database. For example, a pattern might indicate that married males with children are twice as likely to drive a particular type of sport cars than married males with no children. As an auto manufacture marketing manager, this surprising pattern might be quite valuable.

Turban has also identified five main functions of data mining, which will show in the following table. (Turban, p16-165)

Function How they operate

Classification Infers the defining characteristics of a certain group (such as customers who have been lost to competitors)

Clustering Identifies groups of items that share a particular characteristics (Clustering differs from classification in that no pre-defining characteristic is given in classification.)

Association Identifies relationship between events that occur at one time (such as the contents of a shopping basket)

Sequencing Similar to association, except that the relationship exists over a period of time (such as repeat visits to a supermarket or use of a financial planning product)

Forecasting Estimates future values based on patterns within large sets of data (such as demand forecasting)

Table 1

1. The benefit of using data mining

Data Mining helps marketing professionals improve their understanding of customer behaviour. In turn, this better understanding allows them to target marketing campaigns more accurately and to align campaigns more closely with the needs, wants and attitudes of customers and prospects.

There are several benefits of using data mining.

æ Customised targeting at the right time

Data Mining enables companies to reach consumers with the right product and the right offer at the right time.

Book and record clubs illustrate this point well. Some clubs no longer send the same set of options to all members. For example, Doubleday book club customises offers based on a member's previous selections and purchases as well as demographic and lifestyle information captured through previous communications.

Thus, customising by treating different types of members differently not only helps minimise the expense of sending offers that are not appropriate for certain customers or prospects, but also helps enhance the company's relationship because it encourages the customer to fell that ¡§this company understands me and knows what I like, what I am interested in.¡¨

æ Assign customers and prospects to segments.

The assumption underlying all segmentation analyses is that a single customer or prospectus file consists of a small number of relatively similar market segments and that each market segment consists of individuals whose attitudes toward a company's products or services are similar to others within the same segment but different from those in the other segments. Data mining can achieve this by applying clustering techniques.

For example, some telesales companies segment their customer based on the frequency of purchase and the amount of purchase. Aware of the 80/0 rule, they then provide the customised service to the highest ranking customers, which have spent the most money and most frequently buying in their companies.

æ Drive new programs and fuel new revenue sources

American Express, for example, created a program that used a bill insert promotion to let card members know that buying a new car has ¡¥never been easier' because they could use their American Express cards to charge their down payment. The members were asked to indicate which vehicles they would like to know more about so American Express could arrange for information and literature to be sent from the manufacturer. (Source from www.amex.com)

Aside from demonstrating how the card can produce qualifies leads for automotive manufacturers, this effort also enabled American Express to use the information to identify the characteristics of card members who were interested in certain types of cars. Using data mining, they were able to create profiles of who responded for each type of car and then segment their entire file accordingly.

As a result, American Express can now develop cooperative marketing programs with key manufacturers to help them target promotions to the card members who will most likely respond and to provide special incentives to charge the down payment for their new purchase on the American Express card.

æ Foster new services and generate repeat orders

Some catalogue companies now assign customers a unique customer ID number to record each transaction. Not only can they use their promotion history and information about products purchased to customise cross-selling opportunities, but also they can use previous purchases as basis for offering customers a new service.

The following table will show some application of data mining.

In short, data mining is a powerful new technology with great potential to help companies focus on the most important information ¡V customer data- in their data warehouse. Data mining tools predict future trends and behaviours, allowing businesses to make proactive, knowledge- driven decisions.

Part Two Data Mining Modelling Techniques

Modelling techniques are the second foundation of the application data mining. Modelling is as much an art as a science. (A.Tapp, p68) Very often in modelling, variables such as ages, income, and gender will be related to each other. Different companies might have different modelling techniques according to their own marketing objectives and strategies.

.1 The purpose of modelling techniques

Mark S. Bacon has summarised that modelling techniques will be applied based on some of these purposes, which will be shown in the following table. (M.S.Bacon, p16-p14)

Purpose Objectives and implication

Customer Profitability To find character traits that help identify the profitable customers. The process starts with a customer list, which is appended with additional data. This list is then processed through a data mining modelling technique to find hidden patterns that help identify prospects that are similar within the customers. These patterns are then used to score the consumer or business database, resulting in a database with each record showing how closely it resembles the customer.

Customer Retention One of the objectives of this kind of modelling is to determine the character traits that identify highly response customers. Besides, patterns may be detected or modelled that will predict that when a customer exhibits a certain type of behaviour, they may be at high risk of switching to the competitors.

Customer Acquisition It involves finding customers who previously were not aware of the products, or customers who in the past have bought from the company's competitors. Modelling techniques will spot these prospective customers and help the organisation to set up an acquisition marketing campaign.

Customer Segmentation This may the basic requirement for the company. Patterns may be detected which allow organisations to rationally group individual customers into large groups or segments for marketing purpose.

Table purpose of modelling techniques

Thus, companies will choose the appropriate modelling techniques to suit their marketing strategies and purposes. One of modelling techniques will be further discussed in detail.

. CHAID analysis

CHAID, for Chi-square Automatic Interaction Detector, is an exploratory method used to study the relationship between a dependent variable and a series of predictor variables. (I.Linton, p87) CHAID modelling selects a set of predictors and their interactions that optimally predict the dependent measure. The developed model is a classification tree that shows how major types formed from the independent (or predictor) variables differentially predict a criterion or dependent variable.

CHAID is a statistical procedure that is often used when market segmentation is desired. CHAID is most useful when the variable responses are categorical in nature and a relationship is sought between the predictor variables and a categorical outcome measure.

In this example, executives of the Knobyte Computer Co. are interested in knowing whether their customers can be segmented for future target mailings. The company selected 10,000 purchasers of their product at random and surveyed them to determine their demographics and opinions on various issues related to computer upgrades.

The diagram in the following page is a representative CHAID output.

This output shows that of the 10,000 purchasers 4,500 had upgraded their computer system. Next it presents that the most statistically significant attribute within these 4,500 is whether they had purchased a PC in the last six months, since the company would expect that people with older PCs would be more inclined to upgrade than a recent purchaser.

Looking at those who had purchased a PC in the last six months the most significant predictor variable within this group is who uses the PC, self or self and others. This is reasonable since a sole user is more inclined to personalize his PC setups by upgrading to fit his or her particular needs.

Figure CHAID output

[Source http//www.marketstrategies.com/it/tools/chaidh.htm]

For those who thought modem speed was the most influential characteristic in their upgrade purchase there was a significant difference between those who were on-line versus those who were not. Again this makes intuitive sense as once people get on-line they might realise the need (requirement) for a faster modem.

The Knobyte Computer Co. can now be more effective with their upgrade related mailings by concentrating on the less recent PC buyers and perhaps target them for a new upgrade package centred on faster modem speeds. This example shows how CHAID analysis can help the company answer market segmentation questions in a quick and straightforward manner.

The CHAID method has certain advantages as a way of looking for patterns in complicated datasets. First, the level of measurement for the dependent variable and predictor variables can be nominal (categorical), ordinal (ordered categories ranked from small to large), or interval (a scale). Second, the level of measurement for the predictor variables can be nominal, ordinal, or interval. Third, not all predictor variables need be measured at the same level (nominal, ordinal, interval). Fourth, missing values in predictor variables can be treated as a floating category so that partial data can be used whenever possible within the tree.

On the other hand, CHAID modelling is essentially a stepwise statistical method and that there is always a potential for too much to be seen in the data even when very conservative statistical criteria are used. In general, CHAID modelling will be very useful in identifying major data trend.

. Other techniques

There are some other modelling techniques, such as clustering analysis, regression analysis available for the companies to choose. Table 4 presents some of the modelling techniques.

Modelling techniques Description

CART Classification and Regression Trees. A decision tree technique used for classification of a dataset. Provides a set of rules that users can apply to a new dataset to predict which records will have a given outcomes. Segments a database by creating -way splits. Requires less data preparation than CHAID

Clustering The process of dividing a dataset into mutually exclusive groups such that the members of each group are as ¡§close¡¨ as possible to one another, and different groups are as ¡§far¡¨ as possible from one another, where distance is measured with respect to all available variables.

Linear regression A statistical technique used to find the best-fitting linear relationship between a dependent variable and its independent variables.

Logistic regression A linear regression that predicts the proportions of a categorical target variable, such as type of customer, in a population.

Table 4

To sum up, companies will choose the modelling based on their own marketing strategies, and their purpose of building up the database. Customer data play the major role in the modelling, it is the major source of the analysed data.

Part Three Customer Campaign

After companies have done the data mining, they may know which specific group of consumer they need to target. Then according to the special characteristic of this group of people, companies will start to develop the marketing campaign. However, companies may also develop the campaign based on their strategy ¡V

customer retention and customer acquisition.

Edward Nash pointed out that there are five basic elements within the customer campaign, shown as follow. (E.Nash, p74) Each element will interact with each other. There may be more than one element appearing in the customer campaign.

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"Catatonia, convulsion, cannibalism, and cruelty are stupid. Kindness is smart. Forget love. Be kind." Amber Nickel, The Art of Making, 001.

The Sun of Nietzsche and the Black Hole of Borges An Affirmation and Negation of Life

Nothing cures great loss. Everything vanishes. Past, present, future, everything is connected to the infinity of things. Everything must go. Everything is this one thing, this invisible abstraction, this nothing. This one thing is nothing. Jorge Luis Borges looks for a tiger, thinks of one in the poem, "The Other Tiger" p 117 Selected Poems (SP)1. Yet, "the act … of guessing what is its nature and its circumstance creates a fiction, not a living creature." This grief prowls the pages of his work. This plurality of guesses of the nature of things and their circumstances (event environments), this fiction, this effective guess justifies destruction with an aesthetic of oblivion. This noble predator, this big cat, this sublime one with retractable claws, hunts in labyrinths p 51 Collected Fictions (CF)1, this black hole of raging grief devours and destroys time and essence leaving nothing.

Almost in counsel to this kind of raving Friedrich Nietzsche, "On Those Who Are Sublime," p 117 Thus Spoke Zarathustra (TSZ) 166, emphasis mine, offers this wisdom, "out of his seriousness peers a savage beast one not overcome," one with claws. "He subdued monsters, he solved riddles but he must still redeem his own monsters and riddles, changing them into heavenly children. As yet his knowledge has not learned to smile and to be without jealousy; as yet his torrential passion has not become still in beauty." Zarathustra tells the tiger, "Verily, I have often laughed at the weaklings who thought themselves good because they had no claws." And before that, "Of all evil I deem you capable therefore I want the good from you." Before that, "And there is nobody from whom I want beauty as much as from you who are powerful let your kindness be your final self-conquest." Sunny yes?

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It is said that the link between Borges and Nietzsche is the doctrine of the eternal return. One must not bring the life affirming Nietzsche into the life negating Borges' camp by way of some metaphysical circle. The two are worlds apart and share no spherical intersection much less union.

In contrast to Borge's devouring tiger is Nietzsche's wise lioness. "My wild wisdom became pregnant … she gave birth…(TSZ, 85)." Borges' hopes that oblivion will not long delay. He wants to die completely. He wants to die with his body (CF, ). In contrast to Nietzsche's radiant sun is Borges' rubric at A New Refutation of Time (SNF, 17). "Before me there was no time, after me there will be none. With me it is born, with me it will also die." This is solipsism. When he dies the universe dies. In contrast to radiance is darkness, radiance sucking darkness. Black holes are hypothesized celestial objects that suck everything including time into a vortex of oblivion (Douglas C. Giancoli Physics for Scientists & Engineers, Third Edition, page14). In contrast to Nietzsche's life sustaining sun there is Borges' black hole of oblivion.

There is such a thing as intention. Do not ask who the Intenders are, whether they are a double each inventing the other. Nature abhors infinities. One must stop to contemplate infinity. The Intender is as invisible as Borges' personality (SNF, 5) but not for the same reason. There is such a thing as intention. Mirrors multiply divisions in their own squat frames. They cannot multiply choices. Mirrors are just something else from which to bounce. Mirrors multiply by echo, and distort all reflections, amplifying the imperfections between their not so flat surfaces. During iteration (repetitive subtractions) mirrored images become faint, indistinct smudges. Only life shows intention. It alone adjusts focus. It chooses to concentrate heat, differentiate thermal states, and wreck the equilibrium. Life extends to where it is not. It exits intentionally in defiance of reflecting, dissipating forces. Life loves mirrors and periscopes for the sake of vanity and wisdom, for the sake of making love and moving.

People always do things for a reason; otherwise we'd have nothing to talk about. Borges records a personal experience in the heart of "The Nothingness of Personality." He leaves a friend behind in Mallorca. The separation was evidently traumatic, emotionally devastating. This was a special friendship. Letter writing could not lessen the agony of the separation. Nothing would do except "to show my soul in its entirety to my friend. I would have wanted to strip myself of it and leave it there, palpitating." Bold emphasis is mine. Do not miss the poignancy of his admission. Do not miss the tangibility of that word palpitating. One can see this thing lying on the sidewalk pulsing with a heartbeat. Here is heartbreak. Do not break the heart of a genius unless you are ready to have your worldview substantially altered.

We do not know from this essay why the two men could not see one another again. It smacks of some kind of prohibition. The graphic description of his soul palpitating on the sidewalk at least shows how deeply the separation wounded him. And we know from the end of the paragraph his reaction. He denied personality. He despised it. Personality is nothing, he said. Is there an obvious reason why he denied his personality? Do we need to walk with him through labyrinthine arguments against meaning to understand why he does this? If he committed suicide would those labyrinthine arguments help us understand the suicide? No. We would blame it on the heartbreak of losing his friend, at least Occum would. Why then do we need these elaborations to understand a deed just short of self-inflicted death, this entire body of work against the self, namely, Borges' self? He says. "I am tired of myself, of my name, and of my fame, and I want to free myself from all that (SNF, 487)."

The answer to that question is also obvious. He is not just tired of himself. He is tired of you. He is tired of the whole human race. He despises the very notion of us. Though his words commit virtual suicide, he survives to commit us to oblivion with words, with weapons eternally more powerful than swords. He builds up an aesthetics of annihilation. For this reason we do well to fear this sedentary, yet devouring beast. He is hell bent on disproving the heresy of individual personality. He would convince us we are nothing, then if nothing worthless, if worthless expendable. He never affirms life. He is the penultimate Christian. He snaps his line to a great lineage of philosophers but he would kill them too, so extreme is his wrath. Watch how he makes the great characters of his fictions dissolve into nothingness. See how remorselessly he covers his protagonists with blood.

Nietzsche is not like Borges. Borges writes, "Romantic ego-worship and loudmouthed individualism are…wreaking havoc on the arts." (SNF, 7)). Nietzsche titles his essays, "Why I'm So Wise." "Why I'm So Clever." "Why I Write Such Good Books (Ecce Homo, Table of Contents)." He doesn't write, "Why IT wrote such good books." He says "my children are near … this is my morning…rise now, rise, thou great noon! (TSZ, 7)" Zarathustra points up!

Borges' is a stopper. He loves the way Xeno runs a race by stopping to take measurements. By dumping a pile of mathist suppositions and conjectures of infinity he makes Xeno's paradoxes appear worse (SNF, 17). Xeno made hay out of the difference between the punctilliar and linear aspects of the verb to run. The punctilliar aspect of the verb is run. The linear aspect of the verb is running. In the linear aspect the paradox disappears and Achilles wins the race. The punctilliar aspect freezes time at a point like a snapshot. And from this point progress can be measured, as well as how much farther ahead is the goal (this allows for Xeno's infernal divisions because these points may be located anywhere). On the other hand the linear aspect shows continuation without stopping like a motion picture. Can you imagine showing a motion picture of Achilles race with the turtle that illustrates Xeno's paradox? The paradox disappears in the linear. (See The Gay Science section 11, "confronted by a continuum")

From "Circular Time" (SNF, 5) Borges maintains there is nothing new under the sun. Eternal duration and every possible position of a fixed number of elements yield a repeatable multiplicity. Again the obvious problem here is that life is cleanly neglected, there is no choice or will in the above observation. The will can ensure something never reoccurs. It can make sure every possible position of a fixed number never happens. When life cannot will, cannot choose and work toward an outcome then all things will be old under the sun. Then novelty will cease.

Borges' eternal return can only work if the will is an illusion, if the universe is perfectly insulated and neither contracting nor expanding. He's almost right. However, will does not equal chance. It is not illusory. (Refer to SNF, 7) Will, as the exercise of choice, is informed by past events and plans for the future. Intention can only be understood as a plan for the future. "No man will live in the future?" Only if man wills wrong. To speak of simultaneous past present future corrupts the definitions and distorts the experience of duration. It is as absurd as the notion of black holes. It is meaningless. The confusion rises from punctilliar abstraction. Lucidity returns in the linear. We will the future; it is made, sometimes well, sometimes not so well.

In Borges' essays on Oscar Wilde and Apollinaire we find first his promotion of nihilism in the oxymoron, "innocent despite habits of wickedness" and then the putrid valorization of war in the poems of Apollinaire together with praise from this sedentary man of letters who is nostalgic for slaughter (SNF, 11-14).

In contrast to Borges' frozen, circular stop sign of unity Nietzsche's wheel is self-propelled (TSZ, 7), "a new beginning, a game, a self-propelled wheel, a first movement, a sacred 'Yes.'"

The very thing that rises from difference, classification, Borges uses to demonstrate non-differentiated unity. "John Wilkins' Analytical Language" (SNF) "there is no classification of the universe that is not arbitrary and speculative. The reason is quite simple we do not know what the universe is." No, emphatically not, there is much we do know about what the universe is personally and commonly before any classification is undertaken. Classifications of oneness, sameness, and nothingness are absurd. The act of classification depends upon a necessarily prevailing condition of differences. Difference is known (organically) the phases of matter, weights, colors, and sensations, this cornucopian milieu of our environs is not smooth, undifferentiated sameness. Two separate organs exist side by side in the retina for just that reason. The rods detect black and white; the cones detect color.

At other times this ability to detect difference, followed by deliberate selectivity (a form of classification) of discrete groups of things to ignore was important to Borges "in order to write we need to forget (Lecture 4/17)." This is a selective amnesia, forgetting a class of things, involving however informally a classification of what is uninteresting. "The very fact of perceiving, of paying attention, is selective; all attention, all focusing of our consciousness, involves a deliberate omission of what is not interesting (SNF, 61)."

One would wish for an even finer fastidiousness, that would yield a forgetting of this account from Gibbon in that same passage "They massacred their hostages, as well as their captives two hundred young maidens were tortured with exquisite and unrelenting rage; their bodies were…" he goes on and on (SNF, 60). Why? Borges remarks that Gibbon's mention of Attila's suspicions regarding the quiet plains evinces "certainly a harmless metaphor the reign of silence (SNF, 61 emphasis mine)." Borges is said to have declared in another place, "we are not united by love but by horror (Lecture 4/17)." Again no, decidedly not, oblivion (silence) is not a justification, a great permission for atrocity. This metaphor is not harmless. It masks misogyny.

His second example, Cervantes' Lothario's seduction of Camilla gives a clue to the basis of this misogyny a woman's vain pride of appearance. Else, why does this passage follow the one about torturing young maidens with exquisite rage, when all he wants to disprove is the romantic notion of personality? What does that have to do with young women and a woman's vanity? And why does he declare that passages like these make up the most worthy parts of world literature (SNF, 60)?

Of interest is a passage from Foucault's The Care of the Self page . See if it doesn't resonate with the articles above and a certain list of things Borges finds objectionable as part of literary description. "In a display of rancor, Callicratidas reels off a series of commonplaces against women. One only has to look closely to see that women are intrinsically ugly, truly so their bodies are unshapely and their faces are as ill favored as those of monkeys. They must take great pains to mask this reality makeup, fancy clothes, coiffures, jewels, adornments. For the benefit of spectators they give themselves a spurious beauty, which a careful gaze suffices to dissipate." On page of SNF we find listed firm raised breasts, flat belly, opulent hips and pelvis, naked throat and arms, intimate undulation of braids upon her shoulders. It is an image "no one would think of imagining." Well obviously he has no problem imagining these items strewn over the highways following the "exquisite" tortures of two hundred young maidens, neither does he show any temerity in presenting them to us from Gibbon.

Classification is an act not a fact. It is a filing system. The reason we classify is not to "know what the universe is." The reason classification seems arbitrary is it is deliberate. It is not random, born from an ignorance of reality. It comes from an act of imposition, separation, and doing-work-on what we do know. Classification is never discovered. It is an assignation, a valuation. Classification is targeting.

The distinctions and differences between things are either poorly or clearly understood, poorly or clearly explained. The planets behave just as periodically in earth-centered cosmologies as they do in solar-centered ones. But there is a reason we prefer the solar-centered cosmologies. They have more explanatory power. "For in this most beautiful temple, who would place this lamp [the sun] in another or better position than that from which it can light up the whole thing at the same time?" (Nicholas Copernicus on the Revolutions, trans. Edward Rosen, quoted by Alfred W. Crosby, The Measure of Reality, p.10, 17)

What difference does it make if my basket holds 1 (Hindu-Arabic), 1100 (Leibniz), or xii (Roman) eggs? That depends on who is counting and what is at stake (SNF 15). Thrown against the door of the Total Library these eggs break into even more pieces. And how shall we then count the mess?

Calling lead gold does not make my roll of solder a sudden treasure. Distinctions matter. They are a matter of weighing (see TSZ, 117). Thus we understand the ejaculation of Archimedes (87-1 BC).

Shelving these Jabberwocky concoctions Borges' has served up for examples, we also understand that the most useful classifications are those that are indexed by subject. Can you imagine the catalogue in Borges' Total Library? Useless.

He says we must go further and suspect that there is no purpose to life, not even a made up one. Good here not to overlook the obvious. Scripture (Genesis) echoes the Prime Directive (purpose of life). "Be fruitful and multiply." Our purpose is to procreate and occupy space where we are not. We extend life, necessarily. This follows from the observation that life at every level willfully concentrates heat out of the cold equilibrium and spreads these concentrations farther and farther into as many places as it can reach. Those species that ignore this purpose may soon disappear.

What would happen if we gave up that purpose? Would we get more of these stultifying eternal nothings of the sarcastic sardonic? Would guilt-ridden, disillusioned, furious defenders of reduction-myopia lead us? We have something better to do. Go occupy exit.

Toward that we communicate using common clarity, useful information, continually revised and updated classifications of dangers, resources, opportunities, positions, and progress. Neither is this arbitrary. It follows from spreading sail in the wind. It comes from pointing up, like Zarathustra. It comes from going up. We seek effective, easy, communication, unsullied by pickled zombie pastimes of riddling out how many angels and their miniatures crowd the heads of the golden not named.

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To Whose Homecoming Does The Play Refer? In the play 'The Homecoming' by Harold Pinter, a family deals with the unexpected return of the eldest son and his wife, Ruth, on a visit from America. The rest of the family were unaware that Teddy had taken a wife. The arrival had a profound effect on each member of the family who are an unusual group consisting of an aging father, his two sons and his younger brother. Because of this unexpected event we see the intricacies of the relationships of the family and how these develop and change. The homecoming does not necessarily bring about change in a good way if viewed as a whole. If certain characters are looked at individually though, we see many things that happen are positive for that person. The play would seem to centre around Teddy as he was the one returning home to his family. In fact, the attention is focused on Ruth. Max's first reaction to her is abusive and he immediately calls Ruth a tart 'We've had a stinking pox-ridden slut in my house all night.' This shows us how Max views women as he has never even set eyes on Ruth before this meeting. His words do not shock anyone and appear to be perfectly acceptable and normal. Even Teddy does not seem to surprised about this and although he does protest he is not particularly forceful. He seems to realise that there is no point in arguing with his father as he would not listen and I suspect that Teddy is used to his father's ignorance and anti-female words. Ruth also does not try to defend herself or get upset. She is totally calm and surveys the scene silently with the same confidence she had expressed with Lenny the night before. From the very beginning of the play we are given an idea of their attitude to women. We learn that there is no woman in the household because Max's wife Jessie had died. It later becomes clear that Lenny is a pimp and owns flats in which to conduct his business, Sam is a chauffeur and it is easy to believe that the people he drives around are clients of Lenny's girls. When Lenny first meets Ruth he tells her about a meeting under a bridge with a girl who offered herself to him but whom he was sure was diseased. Lenny feels he has to prove himself to Ruth and show her who is the more dominant 'so I just gave her another belt in the nose and a couple of turns of the boot and sort of left it at that.' From this it is clear that Lenny thinks that by telling Ruth stories like this of his violence it will put her in her place as a woman and earn him some respect

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Keats was born on October 1, 175, in London. John Keats, born into a very humble family, his father being only a livery-stable manager. Keats was the oldest of four children, he had two brothers, George and Tom and a sister, Fanny, all of whom were very devoted to each other.(online-literature.com) Keats lived a rather torn life, especially after his father died, at this time, Keats was only eight years old. Keats' mother remarried after his father died, but this marriage was short lived. Once the marriage was broken up, they all went to live with John's grandmother at Edmonton, which is near London. John's life did not seem to get any better after that, his mother died in 1810 or tuberculosis. After the death of John's mother, his grandmother decided to appoint two London merchants as guardians, Richard Abbey and John Rowland Sandell.(poets.org)

For quite some while, John Keats was quite prosperous in school. He was educated at Clarke's School in Enfield. Here he became widely read, and introduced to the fine life of poetry, music and the theater. (Safier 556) However, his guardian, Richard Abbey, decided to take him out of school and make him an apprentice to a surgeon and apothecary. "In 1815Keats continued his study of medicine more formally at Guy's Hospital in London. He qualified the next year to be an apothecary, but he decided, much to his guardian's displeasure, to devote his life to poetry."(Safier 556)

Keats decided that medicine was not his forte, and decided that he was going to pursue what he really loved, poetry. Keats soon became friends with the editor of The Examiner, Leigh Hunt.(Safier 556) Hunt not only put his poem 'O Solitude' in The Examiner, but also introduced him to other young Romantics, including Shelley.(online-literature.com) "Hunt also introduced Keats to a circle of literary men, including the poets Percy Bysshe Shelley and William Wordsworth. The groups influence enabled Keats to see his first volume, Poems by John Keats, published in 1817. Shelley, who was fond of Keats, had advised him to develop a more substantial body of work before publishing it. Keats, who was not as fond of Shelley, did not follow his advice."(poets.org)

Although Keats struggled for a large part of his life, he still strived for perfection in his writing. Even though John was quite busy taking care of his brother town, who had contracted tuberculosis, he still managed to do some work. At this time he wrote some of his finest poetry. Mainly working on Hyperion, "a Miltonic blank-verse epic of the Greek creation myth. He stopped writing Hyperion upon the death of his brother, after completing only a small portion, but in late 181 he returned to the piece and rewrote it as The Fall of Hyperion (unpublished until 1856)."(poets.org) At the same time John was busy writing and taking care of his brother, he still managed to fall in love. "In the autumn of 1818, Keats fell desperately in love with Fanny Brawne, a pretty, vivacious young woman to whom he soon became engaged. But by the time Keats's own poor health, poverty, and relentless devotion to poetry made an immediate marriage impossible." In January 181, Keats actually decided to take a vacation. On this vacation he just spent a few days with some good friends on the southern coast of England. Upon returning to London, Keats was all fired up to write and get back to work.

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In less than nine months, from January to September, Keats produced an astonishing sequence of masterpieces "La Belle Dame sans Merci," six great odes, "Lamia," and a group of magnificent sonnets. (Safier 557)

That same autumn Keats contracted tuberculosis, and by the following February he felt that death was already upon him, referring to the present as his posthumous existence.(poets.org) "In September of 180, five months before his death, Keats sailed to Italy with his friend Josehp Severn."(Motion ) On this trip, Severn tried to get to know Keats a little better, and learn more about him, his past, and his family. Because Keats "throughout his life, he made very few remarks about his early days, and non about his distant ancestors. Even his closest friends discovered nothing about his family, except that both his parents had died young, and left his with 'a personal soreness which the world had exacerbated.'" (Motion ) During this trip Keats went to Rome, after declining an invitation from Shelley to join him at Pisa. Keats died here, in Rome, at the tender age of twenty-five, on February , 181 and was buried in the Protestant cemetery.

In Keats's To Autumn, the speakers experience of beauty refers back to earlier odes (the swallows recall the nightingale; the fruit recalls joys grape; the goddess drowsing among the poppies recalls Psyche and Cupid lying in the grass), but it also recalls a wealth of earlier poems. Most importantly, the image of Autumn winnowing and harvesting (in a sequence of odes often explicitly about creativity) recalls an earlier Keats poem in which the activity of harvesting is an explicit metaphor for artistic creation. In his sonnet When I have fears that I may cease to be, Keats makes this connection directly. To Autumn takes up where the other odes leave off. Like the others, it shows Keatss speaker paying respect to a particular goddess--in this case, the deified season of Autumn. The selection of this season implicitly takes up the other odes themes of temporality, mortality, and change Autumn in Keatss ode is a time of warmth and plenty, but it is perched on the brink of winters desolation, as the bees enjoy later flowers, the harvest is gathered from the fields, the lambs of spring are now full grown, and, in the final line of the poem, the swallows gather for their winter migration. The understated sense of inevitable loss in that final line makes it one of the most moving moments in all of poetry; it can be read as a simple, uncomplaining summation of the entire human condition.

Keats's Ode to Grecian Urn If the Ode to a Nightingale portrays Keatss speakers engagement with flowing love of music, the Ode on a Grecian Urn portrays his attempt to engage with the extreme immobility of sculpture. The Grecian urn, passed down through countless centuries to the time of the speakers viewing, exists outside of time in the human sense--it does not age, it does not die, and indeed it is alien to all such concepts. In the speakers meditation, this creates an intriguing paradox for the human figures carved into the side of the urn They are free from time, but they are simultaneously frozen in time. They do not have to confront aging and death (their love is for ever young), but neither can they have experience (the youth can never kiss the maiden; the figures in the procession can never return to their homes).

Keats's Ode to Melancholy is his shortest ode, it is written in a very regular form that matches its logical, argumentative thematic structure. This ode is the only ode not to be written in the first person, Melancholy finds the speaker admonishing or advising sufferers of melancholy in the imperative mode; presumably his advice is the result of his own hard-won experience. In many ways, Melancholy seeks to synthesize the language of all the previous odes--the Greek mythology of Indolence and Urn, the beautiful descriptions of nature in Psyche and Nightingale, the passion of Nightingale, and the philosophy of Urn, all find expression in its three stanzas--but Melancholy is more than simply an amalgam of the previous poems. In it, the speaker at last explores the nature of transience and the connection of pleasure and pain in a way that lets him move beyond the insufficient aesthetic understanding of Urn and achieve the deeper understanding of To Autumn. (poetrynotes.com)

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„X In a sharp contrast to the HDS, my former company failed in many of the areas stated in the article. The division's Plant Manager formed a ¡§leadership committee¡¨ which consisted of all department managers and a select group of lead supervisors. Unfortunately, many of the key committee members only approved opportunities which would benefit their departments. These ¡§hidden agenda items¡¨ played a major role in undermining any beneficial process improvement programs. Rarely were issues documented on action plans adequately resolved. Usually, they were postponed due to ¡§urgent business matters¡¨ which needed to be resolved immediately (no accountability). Additionally, there were serious issues with Customer and Market focus since the Plant, Sales, and Production Managers failed to agree on the issues which were important to the customer (Re the ¡§hidden agenda items¡¨). As for Information and Analysis, much of the SPC data gathered by the quality and process engineering departments was never thoroughly utilized to improve the process and product quality. Any process changes had to be approved by the Sales and Plant managers prior to implementation. Human resource issues probably posed the most significant problem, since 7% of the production workforce consisted of untrained non English speaking temporary employees. The Plant manager's philosophy was that ¡§Anyone off the street can inspect a plastic bucket¡¨. In other words, the product quality which the customer received was that of product inspected by minimally trained temporary workers. Hence the reoccurring issues with significantly high scrap rates, customer complaints, missed delivery dates and a warehouse packed to the rafters with product slated for rework or disposal.

. Critique your companys performance against the TQM model.

„X Planning - Cosmetically attempted to embrace the TQM concept but unfortunately fell far short in many key areas. Although there existed a defined vision and business statement, strategic and quality planning never achieved satisfactory levels due to the lack of sponsorship and support from site management. A department would only agree to a change or improvement process if it directly benefited their area.

„X Measures ¡V SPC data rarely utilized to drive process or product improvement efforts. The philosophy of inspecting quality into the product is widely utilized by key management personnel. There were no efforts to implement quality tools or benchmark product or process quality in order to establish a continuous improvement program.

„X People ¡V Organization practiced cosmetic compliance to quality and teamwork. No evidence of supporting a continuous education program or training. Empowerment of workforce was minimal or non existent.

„X Processes ¡V SPC data was collected but not analyzed for improvement trends. Management retained ownership of processes and defined improvement measures.

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„X HDS excels in the following areas strategic and quality planning, leadership, communication, and process management. The company places a significant emphasis on the deployment of strategic objectives and action plans to all levels of the organization. Conducting monthly action plan meetings is a key aspect of quality planning and accountability helping to ensure progress is made towards completing the assigned objectives. An additional key aspect is the communication feedback process illustrated in Fig. . Through input gained from customers, teams, suppliers, the community, and operator owners, the organization analyzes critical data, benchmarks key processes, and disseminates the information to the organization. This allows the organization to take a more proactive approach to implementing improvement programs and value added processes. The Business Excellence Process, illustrated in Fig. 1 of the article, is another example of how HDS integrates strategic and quality planning into their leadership philosophy. Utilizing benchmarking in many aspects of their business assists the company in accessing the competition, as well as, driving their continual improvement and new product development processes. Finally, Pal's approach to process management utilizing visual compliance standards is one method to standardize both training and operations. Additionally, maintaining a consistent training and coaching program, for all work procedures and process standards, helps to ensure that all employees will be trained similarly and reduce deviations.

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The Adventures of huckle Berry Finn

In the exciting Adventures of Huckle Berry Finn, they are many situations

involved, that describe the way Mark Twain views, thoughts and feelings about

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slavery, revolved in this novel. Mark Twain was able to get this message across

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good example of the situation that surrounds and relates to slavery.

One of these situations is when Huck was going to give the Letter to Mrs.

Watson, but then he stops and thinks that Jim is a innocent person, that has cause

no harm to anyone and that there should be no reason why to turn in Jim. Huck

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he illustrates a example of Slavery, is when Huck hides from Jim in the fog. He

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thinks that he may be in some way harmed or hurt. But he does not realize that is

just some sick joke that Huck is playing on him. Even though Jim has been like

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bit of his love to him, Huck does not take that in consideration.

Huck then stops and regrets all does moments that he harm Jim and feels

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Jim always meant no harm but otherwise love and support to Huck. Huck Feels

Regretful and sad for all the trouble and harm that he has done to Jim, but know

he opens his eyes and realizes what kind of person Jim is and has been to Huck.

Mark Twain gives all of these situations to display his own point of view

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Upon entering the small 10 by 11 kitchen, the smell was so horrible that it made my

stomach turn. As I walked closer I started to gage and chock! Once I walked through the door

way my eyes grew as big as my belly. The floors were covered in muddy paw and foot prints, it

also was covered with old broken green and cream tiles that look like they were there sense the

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house was built. On the left side of the kitchen were cabinets on the top and bottom of the wall.

On the exposed wall in between the cabinets was old cream and green ripped wallpaper that

was soiled with grease. Roaches were smashed on the wall as if someone killed them and didnt

clean it off the wall. The top cabinets were about the size of four plastic milk crates. The

doors of the cabinets had little diamond shaped windows some were missing and some were

there. The ones that were there were so filthy that you couldnt see threw them. On the outside

of the cabinets was a dirty film of dust. I opened the doors; the shelves were lined with sky-blue

Sticky roach infested shelf paper. Under the small cabinets were matching dark brown wood

cabinets lined along the left wall a joining back wall, except these cabinets didnt have the

Diamond windows. The first cabinet had a small draw over top of it that was missing the front.

Inside the draw were old papers that look like they were stained with coffee, or something brown.

Next to that cabinet was the stove. The stove was black and white (which looked more to me like

grey and white). The top of the stove was cover in old caked up food with dirty pots and pans

that set on the burners. The front door of the stove had old spaghetti sauce dripping down it.

once I open the stove I began to scream! The stove had dead mice and roaches. I slammed the

stove shut! On the other side of the stove were more cabinets, over top of the cabinets were dark

green and black marble counter tops. An expired carton of milk set on the counter top. That

explained the foul smell that filled the air. The doors of the cabinets had old dried food stuck to it,

red juice stains, and a sticky film of dust. I was petrified to see what was in those cabinets so I

refuse to look. On the back wall was more cabinets. On top of the cabinets was the sink. The

sink was silver stain-less steal that had rust stains from the water dripping. The drain was

Stooped up with food. Over the sink was a regular size window with dirty white curtains lined with

yellow daises. The window was missing the glass, the frame was chipping away, and the seel of

the window was dusty and filled with dead and alive ants. Next to the cabinets was the door to

the backyard, It was already opened so I just peaked my head through the silver rusted screen

door that couldnt close. The yard was filled with dog mess, in the right corner was a red beat-up

wooden dog house with the paint chipping and holes in the roof. Inside of the dog house was a

female rust colored dog with matted hair that looked like she never been combed or brushed.

The fence that gated the yard was falling down on one side and the other side had a whole in it

that lead to the neighbors yard. The door of the fence was tied close with a green close line. I

was mad to see the dog living that way. As I stepped back to close the door, I cringed with

Disappointment, I put my hand in something gooey. When I shut the door I realized that the

gooey stuff was egg yok that was smeared on the back of the door. I flung the egg yok on the

floor and whipped my hands on the damp mildew smelling dish towel that was draped over the

sink. On the wall that was across from the stove was another window that was a long rectangular

shape. Lined alone the window seel was old sticky jars of jellys and jams and empty egg

shells. The wall surrounding the window was covered in green and cream wallpaper also. By this

time I was ready to leave, but I had to be noisy and look in the olive green refrigerator that set in

A Katie corners position in the corner of the wall. I knew that it wouldnt be any different but I

opened it any way. After opening it I knew it was time to go, roaches were falling out of the

selves on the door, the bottom selves had old blood from meat sitting there. The refrigerator

didnt have any food in it, I closed it and open the freezer. That was even worst, the ice trays was

filled with water that had roaches floating in it. The freezer smelled like old meat and garbage. I

closed the refrigerator and walked out the kitchen, through the dinning room, through the living

room, and straight out the front door.

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