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The main aim of the advertising that I do for my shop will be to attract customers and to increase my sales.
The different methods of advertising are listed below
- Television - This will get your business across to millions of people. However it is very expensive and since my shop is only a local shop, and television shows adverts to people all over the country, the advert would only be applicable to a tiny percentage of people watching and a waste of money.
- Radio - This is a cheaper method of advertising than a television advert. Also I could place an advert on local radio for a small cost and it would go out to people all over the local area.
- Leaflets/Posters - These would be a good idea, since they are very cheap to produce and you can place them anywhere in the local area, or hand them out to people. However people may ignore the adverts, and if I was to produce posters then detailed information could not be placed on them because they would only be seen for a short amount of time.
- Magazines and newspapers - If I were to place an ad in the local newspaper I know that this would be seen by people all over the local area. It would also be a fairly low cost. However the disadvantages are that readers do not always look at the advert, and if I were to show an ad in a newspaper then it would be limited to black and white.
In conclusion, I have decided just to place an advert in the local newspaper for my shop, and a poster in the window of my shop. This way it would be seen by a lot of people and it would be more relevant to them all, living in the area. Having a television advert would be a waste of money, since the number of customers it would bring would probably not make the advert worth the setting up costs. A radio advert isnt a good idea, since it would take some time to make it and people are likely to forget it once they have heard it. The same goes for posters. The advert I have designed is shown on the following page. It is in black and white and fairly small so that it will not be costly to run in the newspaper. On the following page is the poster I plan to show in the window of my shop, this poster can also be produced in colour.
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