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1. Our customers will be vehicle owners within the area up to ten to twenty miles.
. Our customers' needs and desires are keeping their cars clean and in good condition.
. Our customers live within a ten to twenty mile radius of the carwash location. We plan to accommodate to that amount of people. Research shows that most carwashes with three to five bays will be able to accommodate about fifty thousand customers.
4. Most of the products and services we will offer will include an automatic carwash, carwash bays, vacuums, car detailing, and some car cleaning supplies.
5. After looking at other carwash prices, we decided to go with the same prices as them.
6. Automatic carwash prices will be $5/$7/$, depending on the type of wash. The self-serve carwash bays will be quarter based. Customers will decide on how much they will spend on a carwash. Most of the time, a customer will be able to wash the exterior of their car for $-$. There will also be vending machines that customers can buy cleaners for the interior of their cars and air fresheners. The vacuums will start out at $.50 and up depending on how long it takes the customer to vacuum their car. The car detailing will depend on the type of vehicle and whether or not they want just the inside or just the outside, or both detailed.
7. Our carwash will definitely be competitive with quality and value. The prices will be relatively the same as other carwashes. We will make our carwash stand above the rest with a clean facility and excellent customer service.
8. Some promotions we will offer are discounted rates at certain times of the day. Also, we will distribute coupons within our prospective market.
. We will measure the effectiveness of our promotions by tracking how many carwashes are done in the allotted discount time, and by the amount of coupons that are redeemed.
10. Our business will have excellent customer service, and one thing that will make our carwash different from most is that we will give the automatic carwash customers a disposable cloth to clean the inside of their vehicle as they go through the carwash. Our facility will also be kept clean and attractive.
11. We will locate our business in a commercial residential area. We will locate it where there is little competition. We will not put it in an area that already has two carwashes. An ideal location would be where there are a lot of people, but no other carwashes.
1. The parking area will be small due to the fact that customers will not be parking, but there will be adequate room for carwash lines and for the vacuum use.
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