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This is the Advantages and Disadvantages of Coca-Cola Company own or not own their bottling and distribution facilities.......This is the Advantages and Disadvantages of Coca-Cola Company own or not own their bottling and distribution facilities.......This is the Advantages and Disadvantages of Coca-Cola Company own or not own their bottling and distribution facilities.......This is the Advantages and Disadvantages of Coca-Cola Company own or not own their bottling and distribution facilities.......This is the Advantages and Disadvantages of Coca-Cola Company own or not own their bottling and distribution facilities.......This is the Advantages and Disadvantages of Coca-Cola Company own or not own their bottling and distribution facilities.......
There are many advantages to Coca Cola Company not owning their own bottling and distribution facilities. The main advantage is that the organisational structure will be more flexible, allowing Coca Cola company to react more quickly to opportunities and changes in both the external and internal environments. In addition, as the subsidiaries have invested capital into the local bottling and distribution facilities, they have a vested interest in the success of Coke in regional areas. As a result, the bottlers and distributors often undertake their own market research to further ensure the success of the product. This is beneficial to Coca Cola Company as it reduces their market research and product development costs and the likelihood of failure in regional areas.
However, if the Coca Cola Company did own their own bottling and distribution there are a number of disadvantages. Primarily, the organisational structure would become more rigid and less able to respond to changes and opportunities in the internal and external environment. Also, as the structure would be more rigid, strategies would be more long term and greater time and investment would be needed to launch a product into a new environment. In conclusion the decision for Coca Cola Company not to own their own bottling and distribution is a wise decision as it allows greater structural flexibility and quicker reaction times.
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