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Using your knowledge of advertising to compare in detail the following two adverts; advert 1 Oil o Olay and advert Levi's
This essay will be an analysis of the Levi's advert and the 'Oil of Olay' advert, based on the similarities and differences between them.
Introduction;
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The main difference between the 'Oil of Olay' and 'Levi's' advert is that they have used different media to advertise. 'Oil of Olay' have used a still image that would mainly appear in the most popular magazines and Levi's have used Television advertising; both are very affective, along with radio broadcasting, billboards, Clothes, Internet and many more… Adverts nowadays attract the target audience using sex appeal and catchy titles like ' Maybe she's born with it' Maybelline, because these remain in your head, so when you next go to the shops, you will remember the product
Key issues to discuss.
ɨ Levi's advert moving Oil of Olay still image
ɨ The main Characters used
ɨ What the product is
ɨ The target audience
ɨ The setting of each advert
ɨ Music, lighting and text used
Levi's are known for they're extravagant
Summary Statement
This proves that all companies use different media's e.g. Moving pictures or stills, to get their specific target audience, to buy their product. In the Levi's advert they used sex appeal to sell their Jeans, by using a young sexy man. This gets the target audience to buy their product, because men want to look like the main man in the advert. In 'Oil of Olay' they used a pretty, elderly woman to show that in years to come when you celebrate your 40 or 50th birthday, that you will look that good.
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