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The move for Harvey Norman to become a major share holder of Rebel Sport has proven a success. By taking advantage of Harvey Norman's buying power and relationship, Rebel Sport successfully adapt extra cost savings. The two companies are now earning together combining each others store management skills to give the company full potential in management,. Rebel Sport will continue to train their staff to be more talented and efficient to undergo the future.
The Changes and decision making Rebel Sport had made with Harvey Norman turned to a positive effect where their sales revenue increased by 6% to 6.8 million. Rebel Sport will be providing fresher stock within the trend to attract customers while still competing with similar businesses. Rebel Sport wants to be more aware of their cost savings by trading electronically with their suppliers. Orders have been made for the last twelve months with "scan packing" and "Scan Receipting"
The 00 financial reports illustrate that their profit are increasing so dramatically that they decided to do market research and expand their business in greater depth. They have successfully achieved this by opening 6 new stores this year which results in their success and positive business achievement. They will be Australia's leading retailer of sporting goods. Rebel Sport earned respect over the years of development where they attracted a lot of customers and producers which have a trust in the company. The business to the public gives an image of chain of retailers selling high quality sporting goods at a reasonably price, similar to the image Harvey Norman gives to the public a chain of retailers selling high quality household appliances and furniture at a reasonable price.
The huge rapidly expansion of Rebel Sport had not changed the way the business operates. Rebel Sports challenge was to manage all the 48 stores around Australia perfectly while maintaining equal quality products and customer services. Rebel Sport, being a franchise company has established itself as a business similar to a department store, except it specializes in sporting goods. The attitude the sale assistants are trained to suit the job are that most of them are young, outgoing, energetic and also the sporting uniform they are required to wear, those factors gives Revel Sport highly recognized in the public and district from other sporting businesses.
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There was obviously further growth for Rebel after the Sydney Olympics. Over 10 Million Australians are participating in the sporting life style. This is encouraged by Government funded promotional campaigns and school coaching.
Rebel Sport is one step ahead of its competitors by focusing on retail strategy, staff training, and prime retail sites where they have the most sporting shop at the busiest shopping arena. Rebel Sport says that they are ahead of all chain and discount variety stores, smaller franchised sporting chains and specialist sporting footwear or equipment stores.
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